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Volume Of Local Phone Number Purchases: A New Economic Indicator For Small Business?

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According to CallFire.com a US based cloud telephony pioneer an analysis of the volume of local phone numbers that have been purchased across the US since the GFC began in 2008 does necessarily correspond to a high level of economic growth for small business.

Small businesses purchase local phone numbers typically to track the results of their marketing expenditure.  Different phone numbers are used for separate marketing initiatives like advertising, email promotions and billboards, to enable businesses to measure response.

The more phone numbers that are purchased the more marketing campaigns that are being tracked, reports CallFire.

Analysing the data CallFire concluded that the reason small businesses had allocated more funds on marketing, purchasing more local phone numbers, was due to the need to grow their business and not simply to maintain the status quo.

CallFire highlighted this example based on its data for the state of North Dakota, that has experienced massive economic growth in the last few years. The data revealed that the state ranked last in volume of local phone call purchased by small business.  The report explained that North Dakota’s economic growth has been fueled by the oil and gas boom.

Source:

http://www.telecomreseller.com/2013/04/24/local-phone-number-purchases-a-new-economic-indicator-for-small-business/

Volume Of Local Phone Number Purchases: A New Economic Indicator For Small Business? is a post from: Phone Names


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